Overview

As a week-long project during my Praxis Bootcamp, I worked to improve M1 Finance's marketing and sales strategy. This resulted in an email capture page and email marketing material (see below).

M1 Finance is a US fintech startup that lets you create an investment portfolio for free, borrow credit and manage your cash.

The intent of this project was to practise my value-creation muscles, so I can be an extraordinary hire for my future employer.

Skills developed

Web and email copywriting

Writing the email copy for this project was a first for me.

Graphic design

I aimed to make all the visual elements in this project fit in with M1's visual branding.

Read this blog post to learn more about this project.

Email capture page preview

Marketing email #1

Marketing email #2