During the month of May 2021, I'm intensively working to launch my home cupcake business, 'Phoebe's Cupcake Treasures'. My main focus will be on social media marketing and managing the business' finances. The entire project is a massive and exciting challenge, since I'll be learning a ton of entrepreneurial skills and monetizing my baking passion. This blog post is one aspect of my project. Please click here to see the rest of it!
What I accomplished this week
For the second week of this project, I focused most of my efforts on building the business’ Instagram and Facebook accounts.
The tasks I completed were:
Created visual branding guidelines
Creating a social media marketing plan
Photography of cupcakes to post on the social feeds
Copywriting for captions on posts
Learned how to use Preview to plan out my Instagram feed
What I learned
During this week, I mostly focused on the technical aspects of social media marketing. Even though I’ve previously made Instagram content for another business, this was the first time I’ve dug deep into the intricacies of successful social media marketing.
I learned:
How to create a cohesive Instagram feed
How to hashtags most effectively
How to use the Preview app to organize and plan out my Instagram feed
My plan for next week
For next week, I’d like to continue creating social media content and become more acquainted with Instagram and Facebook, as well as build a solid finance management system.
Tasks include:
Prepare six new Instagram/Facebook posts and organize them into the Preview app
Get better at using Preview to be more confident and efficient with managing social accounts
Settle on an accounting software and learn how to use it to manage business finances
Write a sales policy.
Click here to see my week 1 update.
Click here to see my week 3 update.
Click here to see my entire project!
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